<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Disruptive Soul LLC]]></title><description><![CDATA[Bo Matthews is an experienced and forward-thinking leader in radio, digital media, and content strategy. ]]></description><link>https://www.disruptivesoul.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 07 Jul 2026 07:24:32 GMT</lastBuildDate><atom:link href="https://alexguti6.wixstudio.com/mysite-1/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Is Your HD2 Winning? If Not, Keep Reading.]]></title><description><![CDATA[Let’s be honest. Most HD2 channels aren’t brands. They’re leftovers. They’re the format you didn’t have room for, the idea you didn’t fully commit to, the “nice to have” that got thrown on the air and mostly forgotten about. No marketing. No real identity. No strategy. Just… existing. And the craziest part is, they might actually be one of the biggest missed opportunities in radio right now. The reason is simple. While we’ve been treating HD2s like throwaways, the entire distribution model...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/is-your-hd2-winning-if-not-keep-reading</link><guid isPermaLink="false">69c99b2ce7de3cb006058f2c</guid><pubDate>Sun, 29 Mar 2026 22:02:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_4383450d82894efebe7edc5e61177913~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[We Need to Fix Our Feeds]]></title><description><![CDATA[A dispatch from CRS 2026 Izzy slaying. Izzy and I walked into our social media session at CRS this week not knowing exactly what to expect. What we got was a full room, real engagement, and a lot of people who didn’t need convincing that social matters. They already knew. That was the most encouraging part. The interest is there. The awareness is there. People are paying attention. But so is the gap between knowing and actually doing something differently. Radio has always been good at...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/we-need-to-fix-our-feeds</link><guid isPermaLink="false">69bd6b93f20a14d188127d06</guid><pubDate>Fri, 20 Mar 2026 16:02:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_7c5356e63d3948cda700bea05d7e52fa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[We Need More Celines. More Rachels. More Stuarts.]]></title><description><![CDATA[A dispatch from CRS 2026, and a real reason to feel hopeful about radio. I love being behind the scenes. Today at CRS, I got to watch a panel I helped design come to life, moderated by my friend and consultant Kenny Jay, who did a phenomenal job. Kenny, Celine, Rachel and Stuart But the real story was on the stage with him: three people who had never been to CRS before, sitting in front of a room full of industry veterans and talking about the future of radio. Three first-timers, and easily...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/we-need-more-celines-more-rachels-more-stuarts</link><guid isPermaLink="false">69bc939dbec251fc0ba98729</guid><pubDate>Fri, 20 Mar 2026 00:27:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_5757de7fb0e14db9a306c3e61982ca76~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Part Two: How We Fix This]]></title><description><![CDATA[Who is next?  That’s up to us. In Part One , I argued that AI is not the threat. AI is the mirror. It reflects back the patterns, shortcuts, and sameness that have shaped the music business and radio for years. It exposed how predictable the system has become and how easy it is for a machine to reverse engineer what we keep rewarding. Now it is time for the next step. If AI can sound like us, how do we fix the system that allowed that to happen? The answer is not to fight the technology. The...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/part-two-how-we-fix-this</link><guid isPermaLink="false">69187e6d1f276a0fa61fb11d</guid><pubDate>Sat, 15 Nov 2025 14:22:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_32037e50842944d897f9047693b9efe4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[The Real Problem Isn’t AI. It’s How Predictable We Have Become. (Part 1)]]></title><description><![CDATA[Copyright Instagram - Breaking Rust AI Music Is Not the Threat. It Is the Audit. The conversation around AI in the music business keeps heating up, and most of it is based on fear. I hear people worried about being replaced by a machine. I hear people insisting that AI will ruin creativity. In my day-to-day work at a tech company, I see something very different. AI is best when it handles the tasks that are perfect for an algorithm and gives humans more time to lean into the things only...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/the-real-problem-isn-t-ai-it-s-how-predictable-we-have-become</link><guid isPermaLink="false">691871f9d87a8b897642772d</guid><pubDate>Sat, 15 Nov 2025 12:38:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_8752bdb0c61348c6bde90606ea27ca81~mv2.webp/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[You Can’t Get Good at Social Media if You Don’t Use It]]></title><description><![CDATA[I get questions all the time from artists, radio people, and creators who want to do better at social media. They want to “figure it out.” Here’s the truth. You will not get good at social media if you don’t use it. You can’t dip your toes in the water and expect to swim like a pro. You have to dive in. You have to understand how the platforms work, what content connects, and how the algorithm learns about you and your audience. The more you use the platforms, the more they learn about you....]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/you-can-t-get-good-at-social-media-if-you-don-t-use-it</link><guid isPermaLink="false">690a304396a2942ab2764957</guid><pubDate>Tue, 04 Nov 2025 17:01:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_3ce84a5eb6af45c285587162f4d7b9c5~mv2.png/v1/fit/w_1000,h_816,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Welcoming Izzy to Disruptive Soul]]></title><description><![CDATA[izzy@disruptivesoul.com Two years ago, I started Disruptive Soul as a small consulting and marketing venture — helping artists, brands, and creators tell their stories better. It’s been growing, evolving, and taking on a life of its own. And now… it’s time to take it up a notch. I’ve said this for a while: if you want to get really good  at social media, hire a 22-year-old. Well, I’m not hiring anyone — I’m just getting out of her way. Our daughter Izzy , 22, has been winning at every turn....]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/welcoming-izzy-to-disruptive-soul</link><guid isPermaLink="false">690947571d235de5043711ac</guid><pubDate>Tue, 04 Nov 2025 00:27:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_b5cf474a723f4cb98ddf967620e01915~mv2.jpg/v1/fit/w_686,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[How to Stop Embarrassing Your Brand on Social Media]]></title><description><![CDATA[If you’re a musician or a radio station, here’s how to use socials to be so much more effective when you need to include a sales message on your social feeds. Use the tools that already exist. Specifically, Meta Ads. Let’s be honest. Marketing is the job now. If you’re convincing advertisers that your station or brand is a marketing powerhouse, shouldn’t you actually act like one? Unfortunately, most artists and most radio stations don’t have someone who focuses solely on marketing. That’s a...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/how-to-stop-embarrassing-your-brand-on-social-media</link><guid isPermaLink="false">68f6555bdf418755f7b22c2b</guid><pubDate>Mon, 27 Oct 2025 17:36:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_c0c95e029ad54f449ca11e30bebb70c4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[For Radio Hosts and Musicians: Social Media Isn’t Optional — It’s How You Win.]]></title><description><![CDATA[In my work, I’m helping two very closely related groups: radio professionals and music artists. Both are storytellers. Both are building audiences. Both have a love-hate relationship with social media. Radio people want to shine on the air. Artists want to craft songs in the studio. But in 2025, organic reach on social is one of the most powerful tools either group has. It’s not optional anymore. Here’s what I’m seeing work in real time for both worlds. 1. The First 3–5 Seconds Are Everything...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/for-radio-hosts-and-musicians-social-media-isn-t-optional-it-s-how-you-win-now-enjoy-these-tips</link><guid isPermaLink="false">68f569332cf087aa14c5921b</guid><pubDate>Sun, 19 Oct 2025 22:55:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_8ae5814e79fa4c0ea07f60d76b3a5b3c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Radio, Social Media, and the Client Problem: We Have to Do Better]]></title><description><![CDATA[Ever see a post like this?  Be honest.  PART 1: THE PROBLEM Social media is hurting radio.Not because of the algorithm.Not because of...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/radio-social-media-and-the-client-problem-we-have-to-do-better</link><guid isPermaLink="false">682b44e61b60516615235811</guid><pubDate>Mon, 19 May 2025 15:03:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_5e5d37db718147968b5ab08df3e75911~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[You’ve Got Artist Access. Are You Using It the Right Way?]]></title><description><![CDATA[Let’s have a real conversation. Specifically with my friends in country radio. You’re in the one format that still gets regular, personal...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/you-ve-got-artist-access-are-you-using-it-the-right-way</link><guid isPermaLink="false">68235655586626533b2683b7</guid><pubDate>Tue, 13 May 2025 14:52:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_13736017edf141b59f14223ea854a209~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Radio Needs Its Savannah Bananas Moment]]></title><description><![CDATA[Saturday night, I sat in a sold-out  Nissan Stadium in Nashville — not for a Titans game, not for Beyoncé or Swift — but for a baseball...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/radio-needs-its-savannah-bananas-moment</link><guid isPermaLink="false">682213c0492ff4fd56ceca64</guid><pubDate>Mon, 12 May 2025 15:35:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_84d8fece96904cbc9af3053fc257bf6a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[What Bryson DeChambeau’s Hole-in-One Challenge Teaches Us About Viral Marketing]]></title><description><![CDATA[Bryson DeChambeau may not have been the most adored figure on the pro golf circuit. Known for his complaints, slow play, and run-ins with...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/what-bryson-dechambeau-s-hole-in-one-challenge-teaches-us-about-viral-marketing</link><guid isPermaLink="false">674dd8fccf5a0840716a48dd</guid><pubDate>Mon, 02 Dec 2024 16:01:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_4d38a48c1cd148e59ae12f44e7b3d386~mv2.png/v1/fit/w_768,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Radio’s Last Line of Defense: Why Protecting the Brand Is Everyone’s Job]]></title><description><![CDATA[The radio industry has endured a challenging few weeks, with historic downsizing that has displaced many talented programming...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/radio-s-last-line-of-defense-why-protecting-the-brand-is-everyone-s-job</link><guid isPermaLink="false">673a6e29362358041991bd33</guid><pubDate>Sun, 17 Nov 2024 22:36:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_335be23755d14e3f85183b77e7bc7351~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[The “Death Pic” Debate: Rethinking How We Honor Artists]]></title><description><![CDATA[When an artist dies, the instinctive response from many in radio and media is immediate: share a photo with the artist, adding some...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/the-death-pic-debate-rethinking-how-we-honor-artists</link><guid isPermaLink="false">67118af5e97b8c095f84f70d</guid><category><![CDATA[Radio]]></category><category><![CDATA[Social Media]]></category><pubDate>Fri, 18 Oct 2024 00:39:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_995c2d39f53445a0a976897fd3900b2b~mv2.jpg/v1/fit/w_1000,h_677,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[A New Chapter, A Familiar Passion]]></title><description><![CDATA[Hey everyone! I’m Bo Matthews, coming at you from Nashville, where my family and I are deeply rooted in the music industry. From radio to...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/a-new-chapter-a-familiar-passion</link><guid isPermaLink="false">67108c29f6f6c3c0d546a70b</guid><pubDate>Thu, 17 Oct 2024 04:03:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_d4fca2d4cf9d405cb8e5e9c690fa843a~mv2.png/v1/fit/w_512,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[The Power of "What Works": Lessons in Social Media for Radio and Beyond]]></title><description><![CDATA[Radio has been a big part of my life, and I’m always thinking about how to make it better. A lot of what I do now focuses on helping...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/the-power-of-what-works-lessons-in-social-media-for-radio-and-beyond</link><guid isPermaLink="false">671078aa68a2bee49a8ddb38</guid><category><![CDATA[Influencer]]></category><category><![CDATA[Radio]]></category><category><![CDATA[Social Media]]></category><pubDate>Thu, 17 Oct 2024 02:42:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_acd85f2fbac64bc09651dccc7d3a14f1~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Be Human with Your Community: A Lesson from Influencer Justin Nunley]]></title><description><![CDATA[Sometimes, the most impactful content isn’t about promotions or programs—it’s about simply being human.]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/be-human-with-your-community-a-lesson-from-justin-nunley</link><guid isPermaLink="false">670dd2e94fea5dbc4047235a</guid><category><![CDATA[Influencer]]></category><category><![CDATA[Radio]]></category><category><![CDATA[Social Media]]></category><pubDate>Tue, 15 Oct 2024 02:27:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_1409d951c86d45dc8e2518b7dbc450c8~mv2.jpeg/v1/fit/w_224,h_225,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Radio People, Let’s Talk Social Video: Get Your Audio Right!]]></title><description><![CDATA[Alright, radio pros, we need to address something that’s hurting your content—and it’s not the camera angle or lighting. It’s the audio ....]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/radio-people-let-s-talk-social-video-get-your-audio-right</link><guid isPermaLink="false">670dd03263214eea7568dcae</guid><category><![CDATA[Radio]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Influencer]]></category><pubDate>Tue, 15 Oct 2024 02:18:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_73e6a565388a46ceb9e6d0e488b9d6e6~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item><item><title><![CDATA[Radio’s Visual Problem: Why Our Images Need a Makeover]]></title><description><![CDATA[Let’s be real: radio stations need to step up their image game. We’ve all seen it — images going out with logos plastered everywhere,...]]></description><link>https://alexguti6.wixstudio.com/mysite-1/post/radio-s-visual-problem-why-our-images-need-a-makeover</link><guid isPermaLink="false">670dcb7f9f61ca5c92d03e52</guid><category><![CDATA[Radio]]></category><category><![CDATA[Visuals]]></category><category><![CDATA[Social Media]]></category><pubDate>Tue, 15 Oct 2024 01:56:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9d3133_cfb10454a6c647ada2092a6cb4e1ce66~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bo Matthews</dc:creator></item></channel></rss>